An Extremely Odd Love Affair
Intrigued perhaps by what this extremely odd love affair is all about? Well, it’s really all about paper and my weird fondness for fine and elegantly crafted paper.
My love affair with paper started at a young age when I discovered how it can transform my simple journal entries and doodles to look and feel like a story book that comes to life with every turn of the page.
My regular visits to National Bookstore and those specialty stores that offered wide range of stationaries and journals, introduced me to the wonderful world of paper and books, of course. However, it also opened my eyes to the fact that not all paper is created equal. After all, quality comes with a price.
Fine crafted paper comes from artisanal workshops with craftsmen who have mastered the techniques in papermaking. There are quite a number of fine illustrious brands in the market but among my favorites are Fedrigoni, Fabriano, Pineider and Crane. One simply has to touch and feel the weight, texture and ink absorption of these papers and you will know how it feels to be enamored.
It may be true that in this day and age, print may have been overshadowed by technology. But still, there are quite a number of people like me, I would like to believe, who appreciate the finer things in life. And that includes good old handwritten notes and journals.
FIVE (5) NUGGETS OF PRINT WISDOM
You think you know printing, but really, you don’t! So why not give this article a chance to simmer a bit and I hope it will lead you to the right path, the next time you have something printed..
1 Your design is only as good as your pixels.
How many times have you heard us talk about high-resolution images? If you want your images to come out clear and crisp we need at least 300dpi. Creating extra pixels out of thin air is not one of the tricks in our magic bag.
CMYK is the language we speak. 2
CMYK stands for C-Cyan, M-Magenta, Y-Yellow and K-Black.
These are the 4-colors used in printing. Everything else is generated from these four colors and they are called processed colors. Forget about RGB too, because those colors only exist in technology like your laptop screen, your mobile phones, cameras, etc... And the twine shall never meet. There are special colors too but that’s a totally different subject.
3 Paper is not created equal.
If you want your materials to stand-out and be noticed. You have got to invest in good paper. Bond paper substance 16 will simply not cut it for you. Unless you intend to make good paper airplanes with it.
A good cut means 1/8 inch bleed on all sides. 4
A 1/8 inch bleed is a standard requirement for all designs you submit to your printer. What does it mean? Simply extend your image and background by 1/8in on all sides. Why? So that when we trim the page, you do not see white spaces not meant to be shown.
5 For heaven’s sake, return those proofs!
Digital proofs are supplied by printers so you can check the layout, the colors, spelling, grammar, images, etc... It is best to take the opportunity to let your printer know if you are happy with everything or you still need to do some changes. However, you must by all means return those proofs to your printer because it will be passed on to the press operators as a guide during the actual printing.